ExecutiveOrdersEO
Proc 9156ProclamationObama · DCeremonial

Proclamation 9156

National Childhood Obesity Awareness Month, 2014

President Obama proclaimed September 2014 as National Childhood Obesity Awareness Month, encouraging Americans to promote healthy eating and physical activity for children. The proclamation highlights existing administration efforts including First Lady Michelle Obama's Let's Move! initiative, improvements to school meal quality, and a proposal to restrict marketing of unhealthy foods in schools.

Federal Register Open PDF 79 FR 52941

Key directives

  • Proclaim September 2014 as National Childhood Obesity Awareness Month
  • Encourage all Americans to learn about and engage in activities promoting healthy eating and physical activity

Timeline

Immediate

  • September 2014 designated as National Childhood Obesity Awareness Month

Near term (90d)

  • School meal improvements take effect as students return for fall 2014 semester

Long term

—

Risks & tensions

  • Proclamation references past legislative action (Healthy, Hunger-Free Kids Act of 2010) and ongoing proposals but creates no new binding requirements
  • No enforcement mechanism or funding attached to the awareness month designation
Proclamation 9156: National Childhood Obesity Awareness Month, 2014 · Executive Orders